Feedback from Kat

After going to see Kat quite negative about my work and ideas, I came out feeling better from the feedback and direction I received. It was agreed that I wasn't fully showing the brand in the creative way I should be. Below is the feedback I received and I have brainstormed a few ideas that could potentially work as a shoot. 

Advertising: Colour

For my first look, I received quite positive feedback, the composition could work if cropped and photoshopped. The glossy eyes and lips gave an element of Ellis Faas's organic feel and could work well to advertise Creamy Eyes. Could also work well for my day look as it is kept clean and natural.

For my second look, I was going to advertise the same product but wasn't sure how to create a look that really represents Ellis Faas. I have a good model and need to use her full potential to show off her profile. After talking to Kat, I have decided to play around with colour in this shoot rather than doing a typical evening smokey eye look. She also thought the photos were too graphic and harsh with the clean cut lines. When looking at the photo, you don't get the feeling that it is inspired by Ellis Faas. I am going to re do this shoot with a more organic feel and experiment with red and another feature to advertise rather than both being focused on eyes.

Catwalk: Variety of SS16 Trends

I created my timed assessment look for my catwalk. I used two models to get the posed together and did a variety of shoots, individually and posed with things going on in the background. The images I showed Kat received quite positive feedback, however she preferred the individual ones. I will use this for my catwalk image, and will potentially try to create a collage. 

Editorial: Texture

For my editorial I originally came up with the idea of recreating Ellis' March visual with the textured background. I wanted to include parts of the human body as opposed to human colours but wih a mechanical twist. After speaking to Kat, I have definitely decided to do this and she thinks it could work and to would contrast her organic style of makeup.

Ideas: Editorial

Using Ellis' recent visual for March, I am going to create the idea of using mechanical objects to represent a mechanical version of our bodies and to contrast the organic side of the makeup. I think this could be a complete new direction for Ellis Faas as a brand. Incorporating mechanical objects and even things such as technology can be a new way to the future. The purity and organic feel of the brand will remain but elements of man-made subjects could perhaps be an interesting idea.

I will create my mechanical background using objects such as bike chains, pipes, refrigeration gauges, various fixings, nuts, bolts, volt meters, chains, cassettes, electrical cables. Once in position, I will then see if they could work being sprayed red for Ellis Red. 

Ideas: Advertising

LOOK 1

Here I have created another look for creamy eyes which would be my evening look. I got inspiration from one of Ellis' pictures where she focuses on a circles. I have noticed how a majority of her work include circles. I quite like this image but I'm not too sure how it will photograph. I will do it on the day of the shoot and see how it turns out. 

LOOK 2

I have created an advert for Ellis' lip products. I've kept the theme of circles as some of Ellis' work includes them. I really like this image as it resembles Ellis Red and I think when you look at it, you can tell it is in the style of her work. Bringing the hair over across the eyes adds to this feel as well. I am really happy with this idea and will photograph both to see which turns out better as I can't decide!