Final Ideas

Advertising

Creamy Eyes - Day Look

I decided to make it more organic and natural looking as the eyelashes made it look to heavy for a day look. I am pleased with this design as I think it represents creamy eyes well. The lips match too which creates a nice theme. I want the hair to be the main background like one of Ellis' photos. 

Creamy Eyes - Evening Look

I also decided to remove the lashes and heavy eyeliner as it may be misleading for a mascara advert as opposed to eyeshadow. Again, I have kept to the natural lashes. This look is slightly more graphic and creative but I think it could work quite well. I will use tape to get the straight lines and then create the smokey effect in the middle. The hair would be taken off the face as I don't want it in the way of the makeup. 

Editorial

Rose Lips in Bath

I have kept the makeup quite natural as I want the main focus to be on the rose petal lips and the blood red water. I will shoot my model in the bath with red water to resemble blood. The rose petals will be stuck on the lips. Hair would be left natural as in a bath. 

 Rose Thorn - Blood

Following on from my theme of roses, I will have my model in the studio holding a rose. I don't want to create a gory photo, more fashion so I will have blood running down her fingers and arm where she has pricked herself on the thorn rather than from her lips as I felt it was quite halloween-y. The blood also links to the blood bath above. Hair would be kept away from the face. 

Catwalk

Behind the Scenes 

I have drawn faux freckles on the model and have created dramatic lashes. I have also created a red lip to resemble Ellis Red. The blue eyeliner reflects SS16 trends and I feel the red lip and freckles tie my brand in.

I have decided to have the hair slicked back and added braids to it as this is a current ss16 trend and kept simple as to reflect my brands theme with not focusing as much on hair. 

Runway

I have also decided to do a completely different look using my fingers in the style of John Galliano but with human colours. I have decided to paint the lips using fingers or a thick brush. It is a very simple makeup look but I feel it could work well with the right clothes.


I have decided to tie the hair into a loose folded ponytail because it is a current ss16 trend and it looks casual compared to the makeup which works well and again, Ellis doesn't really focus on hair as much as the makeup.