Presentation

My chosen brand is Ellis Faas. The reason I chose her brand is for the creativity and the fact that there are no boundaries. 

Ellis Faas is a diverse brand because of the unique concept and packaging. She uses colours which are based on human undertones that the body produces naturally. All products of cruelty free, "tested on supermodels" rather than animals. 

My chosen product is Creamy Eyes which I will be using for my advertising campaign. My day look will feature a natural eye whilst my evening look will feature a dramatic smokey eye. 

Fortnum and Mason is the only place in London with a counter to test and buy products. The counter is quite small yet compact, having most products available.

Ellis Faas is quite reasonably priced when compared to other brands on the market but I would say it is more of a high end brand. I also think there should be more perks for the customers for the price you do pay such as discounts and loyalty cards. 

I have made a mood board of SS16 trends such as braided hair, long eyelashes, red lips, blue eyes and faux freckles. 

Although Ellis does not use her own brand on catwalks as her brand isn't a fashion house, she creates visuals monthly of different ideas and concepts. 

I want to use petal lips to resemble the idea of natural veins and blood red. I also want to create drawn on freckles to resemble the quote "from the tawny peach of a freckle to the pure, vivid red that pulses through our veins". 

The images in black box are the designs that Ellis Faas have created on what looks like skin. They call the "model" Snow. Around the box I have created my own designs, getting used to using skin as a face chart and I much prefer using skin to paper as it blends so much better and get the idea of the intensity of the colours against the skin. 

These are my initial designs, where I have created a natural smokey eye for my advertising day look, a dark smokey eye for my advertising evening look. A blue inspired SS16 look for my editorial and, faux freckles, red lip and long lashes for my catwalk inspired look.

I have chosen to use a variety of models as one red suits all. 

This is the time plan I am to stick too.