Final Edits

Advertising - Creamy Eyes (Day)

I am really happy with how this edit has turned out. I especially like the way I have captured all the neutral colours and the way I have placed them. I like the fact the background is all hair which is similar to one of Ellis' photographs. I have kept the makeup natural to resemble a day time look. 

Advertising - Milky Lips (Evening)

I am pleased with how this image turned out. It is very much in the style of Ellis Faas because of the red lips and the hair over the eyes. I decided to put the product on the image to advertise what it is, as opposed to the swatches like the one above. I am happy with this image and I feel it reflects an evening look. 

Catwalk - Backstage

For my catwalk images I wanted to create one behind the scenes and one on the runway. I am happy with how this has turned out because I have cropped the image to look like I was focusing on one person, I have deliberately left the shoulder in from the other girl to create this effect. I have also placed a watermark over the image to let viewers know I was the photographer and to show that this was behind the scenes at London Fashion Week. 

 Catwalk - Runway

I am so pleased with this image, I feel I have captured the right moment as the model was turning to walk back. The spotlight has created a lovely shadow on the background and I think my models face, especially the eyes, looks good. Again, I have placed the watermark because I want viewers to know that I am the photographer and that I have taken all of these images (unprofessionally) behind the scenes, and in the front row of London Fashion Week. 

Editorial - Front Cover

This is my final image for the front cover of my magazine. I am so happy with how it came out, I feel the image works well with the V on the magazine, I have copied the style of V magazine so that my version looks similar and something that would be on the shelves in shops. 

Here is a screenshot of the PDF file from InDesign. I have laid it out as a typical magazine and this is the front page. 

Editorial - Introduction Image

I am really happy with this image. Again, I think the hair makes it look in the style of Ellis Faas and the red lips. The reason for the placement of the cogs on the side of the head, was because I want the cogs to symbolise the mind and how our body's work psychologically. The makeup is kept simple with human colours as I want the mechanical theme to be the key element. I have also kept hints of my catwalk looks in here such as the freckles and colour red. 

Here is my image I created through InDesign. I have laid out the style inside V magazine, using the title and quotes. I have pretended that I am one of the ambassadors for Ellis Faas and have worked with Ellis to create these images. I have also quoted some of my work to make it look like a proper magazine spread. I am really happy with how it has turned out. I have explained my ideas and inspiration in the paragraphs.

Editorial - Double Spread

This is my final double page spread image and I am really happy with it. The mechanical objects represent human parts of the body and I think they work well together. Again, the makeup is kept simple as I have put all my effort into the background which is the main feature. I am extremely happy and proud of this image, especially as I have had some recognition from Ellis Faas herself!

This is my image how it would be laid out in a magazine. I am glad I moved my models face to the other side as her face hasn't been touched. I am pleased with how it looks and I have explained that it is the visual for May and what products have been used. 

Overall I am so happy with how my images have turned out, especially my editorial as I think I have gone beyond what was expected by creating my own few pages in a magazine. All of my images link in some way, whether it be through the colour red, through the hair, freckles or choice of human colours. They all relate and I think are in the style of Ellis Faas. 

Final Editorial Magazine Spread

I am pleased with the front cover as I feel it would sell in a shop and I like the way I have kept V Magazine's roots but made it my own with the mechanical issue and 96 being my birth year. 

I like the way I have laid this page out, including the font. I think I have gone beyond what is expected by creating a few pages from a magazine. I wrote a paragraph explaining my ideas and why I have chosen this, pretending to be an ambassador and magazine editor. 

I feel happier now I have moved the face over so when the page is split it does not affect the models appearance. I am so pleased with the background. I feel I have put a lot of time and effort into making it look good, and also making them subtly resemble body parts. 

Overall, I feel this is the most effective shoot as I have put my all into it and am really happy with the outcome, especially after being recognised by Ellis herself. 

Feedback from Kat

After showing Kat all of my nearly finished edits, I received some good critical feedback in order to help me improve. Below are the images along with the feedback Kat said. 

Advertising - Day

I explained that I didn't want to have the product packaging on here as I thought the samples worked better with the hair. Kat agreed, but thought the bigger one looked like a microscopic sample of something as opposed to a product swatch. She told me to resize it to the smaller one and try a different placement. I then explained about maybe placing it at the bottom left of the image and she seemed happy with that. 

Advertising - Evening

Kat liked this image but said I need to make the lips some how juicer. I am struggling to think of how I am going to do this but I will try and give it a go. I am happy with how it turned out though and think it represents my chosen brand well. 

Catwalk - Look 1 (Behind the Scenes)

I explained to Kat that I wasn't sure about the watermark being in the middle, she said she quite liked the placement as there isn't really much else to have it. But maybe make the dark shadow behind it less dark or by making the writing darker so the shadow isn't necessary. I am going to have a play with it to see what I can do. 

Catwalk - Look 2 (On the Runway)

I am pleased with this edit and Kat seemed happy too. There was nothing that needed changing drastically and I am happy with the placement of the text, creating a watermark effect to personalise the images.

Editorial - Look 1

I stupidly didn't copy my front cover over on my hard drive so I was unable to show Kat my design. I explained roughly what I did which is harder as I wanted to show what I have done. I was unable to receive feedback for this design because of that reason. 

Editorial - Look 2

This was my design unfinished, I explained what I wanted to do but didn't have enough time to do it before my 1-1. Kat liked the idea of it, but again was unable to receive proper feedback as it is unfinished. 

Editorial - Mechanical Double Page Spread

The above is my final edited image and I am very happy with it. I then briefly placed it into InDesign to lay it as a double page spread. Kat said about cropping the right shoulder so that the face and ear wouldn't be in the middle of the spread as it would make the face distorted. I didn't even think about this, I love the image as a whole and will be sad to crop it off but it will make the spread and face look better. 

Editing my Catwalk Images

This was the original image. When I showed Kat she agreed with me that it is hard to shoot two people as one is always looking slightly in the right angle than the other. Kat said she really liked Naomi's face and how much attitude she has so I decided to crop the image below...

I have deliberately left my other models shoulder there to make it look like I was zooming in and focusing on this particular model when photographing. I am happy with the below image, however I am still unsure on the watermark below. I am going to see what Kat recommends as I am getting stuck with it. 

This is the original image. I didn't have to do a lot of work to it as I was really happy with how it looked before. I just cropped and made her face more matte looking. 

I am really happy with this image. I have cropped it slightly and made her face less shiny/dewy. I have added the same watermark as though I am shooting backstage behind the scenes and also in the front row at London Fashion Week. 

The reason behind the watermark is I want people to know that I have unprofessionally taken these images and stamped them to let people know where they are from. I got my inspiration from the below images.

I really like the way it says the brand name and what/where the images are taken so this is where the idea came from. 

Image from: http://www.boymeetsfashion.com/behind-the-scenes-haizhen-wang-aw13-london-fashion-week-catwalk-show/

Also, when on Ellis Faas' Facebook page, I came across these images which were stamped with the photographer at the bottom corner of each image. Again, this is where the idea to put my name came from. 

Image from: https://www.facebook.com/ellisfaas/photos/a.10151832220328996.1073741829.45067608995/10151832220393996/?type=3&theater

Hair - Finger Waves

Equipment:

• Paddle brush
• Pintail comb
• Sectioning clips
• Kirby grips
• Spray bottle
• Hair gel

Steps:

1. Brush through hair to remove any knots.
2. Spray hair with water until fully saturated. Using gel will make the hair stickier and create a hard feel and wet look to the hair. 
3. Comb through a section of hair from the root. Take the comb and move it towards either the front of the back of the head. 
4. Once in position, take your finger and pinch the hair to hold. Place the comb under and brush up the hair and pinch with your fingers. 
5. Take the comb and the remaining hair and direct the hair in the opposite way to the first one. Again, pinch the hair with your fingers. 
6. Keep on doing this in opposite ways so it creates an 'S' shape. 
7. To help hold the grips in place, you can use either kirby grips or sectioning clips. (Make sure they are flat as any grooved clips will leave a mark on the hair).
8. Leave to dry naturally, or place under a dryer until hair is set completely and remove grips.

Unfortunately I didn't get any step by step photos of me doing it as I didn't have any free hands! But I do have the end result. 

I am pleased with how my finger waves came out, especially asa this was my first time at doing them. I found it quite difficult to get my head around as it is a whole new technique for me and my hands wouldn't do what my brain was telling them to do. However, after many many attempts I think I started to pick it up slowly. I only used water for this look, I do think gel would have helped set and hold it in place better so I will try that next time. It's not perfect, but it's not going to be on my first time. I will definitely be practicing this over summer!

Editing my Editorial Images

Ellis has worked with many magazines, one of them being V Magazine. Below is an example of the style of their front covers which I have incorporated into my photograph. 

Image from: http://www.wotyougot.com/category/v/

First Editorial Image

I am really happy with how this has turned out. I feel it represents V Magazine well and follows my mechanical theme. 

Second Editorial Image

This is what I have done so far with the introduction to the theme. The reason I have chose the title 'Incognito' is because it means to having ones identity concealed, to be camouflaged or in disguise and my model effectively is. Not only for this reason, but also because of the play of word cogs, incognito. I have not finished the writing as you can see but this it the idea I am going for. I need to speak to Kat to make sure I am going in the right direction with this and for some advice. 

Image from: http://www.oxforddictionaries.com/definition/english/incognito

Third Editorial Image

I am really pleased with how this has turned out. There are still bits that need finishing, for example it does not fit the entire page correctly but overall, I feel I am getting somewhere with this and am happy with the outcome. This has taken me such a long time to do so it is nice to see it nearly finished. 

Evaluation and Feedback So Far

So I think I have FINALLY finished all of my shoots! I was really worried about my time management as I couldn't shoot over Easter, but I feel I have enough time to edit them now. It look me nearly 6 hours to do 4 different looks and shoot them as I kept changing my mind and adding things that I thought would work better. However, I am happy with the outcome of all. 

I spoke to Kat the next morning and showed her all of my images. The feedback was positive and helped me with ways of editing to make them look better. I also misinterpreted the brief by thinking I was going to do two double page spreads with completely different makeup looks. I didn't realise they had to relate. So I have actually ended up with 3 different editorials (instead of two) which I am going to place in one magazine which will almost tell a story and show a journey.

I have finished editing my two advertising images, so it now leaves the two catwalks and three editorials which I aim to have finished by next week to show Kat in my 1-1. After they have been edited, I am good to go and ready to submit!