Initial Ideas and Practice

EDITORIAL

Following on from the idea of using human colours/living objects, I have decided to play around with the idea of human and plant veins. I am thinking of doing this for my editorial look as I can create a series of images around this theme which could potentially work well together. 

FACE CHARTS

Below, I have looked in to studying flower petals and the veins as this would fit with Ellis' organic feel to her brand. I have dried out some petals to study the colouring and detail of the veins. In the above face charts, I have looked into experimenting with perhaps printing the petal veins on to the lips themselves or even cutting and sticking them to the lips.

As this was only a test to see roughly what it would look like, it has not been executed perfectly. As I know have an idea of how it could look, I am happy to practice and use it in my editorial shoots as I think it could work well on the right model.

I have also done some face charts with the rose lips. They need to reflect SS16 looks so I have added a hint of blue to the eyes as this is a current trend.

I like this face chart as I have blocked out the eyebrow to create a beautiful elongated line of blue. I would have a full set of lashes on my model to open up the eye and have the rose petals stuck on the lips.  

Another look could be blue eyeshadow on top and underneath the eye again with lashes and the rose petals stuck on the lips. 

CATWALK

For the brief, I have to create two different catwalk images that reflect Ellis Faas and also current SS16 trends. Based on the previous research I have done I have created a few images for my catwalk looks that I feel reflect both and could work well. 

Here, I have created long false lashes just like the current SS16 trends I have looked at. I have drawn on faux freckles which works well with my brand who uses human colours such as "the tawny peach of a freckle". I have also drawn a line of liner underneath the eye but with a gap as this is also a current SS16 trend. 

I know I definitely want to incorporate the use of freckles in my catwalk look as this is a SS16 trend that I love. I have decided to go with more false lashes underneath the eye as again it is a current trend and have also gone with a bold red lip. 

Both catwalk designs are completely made up of current SS16 trends and I am to do this for my shoot. Definitely with the freckle theme as it relates to Ellis Faas so much. 

ADVERTISING

After studying some of the products that Ellis sells I have decided that I want to advertise eyes. This is because I want to show diversity throughout my images without focusing most of them on the same thing. As I have chosen to do my main focus around the lips for my editorial, I think I should focus on something different, so I have chosen Creamy Eyes. In the brief, I have to create a day and night look so below I have created potential face charts that could work for my day and others for my night.

This is a face chart for what would be my day look, I really like this design as it is natural and is something that would definitely be worn during the day. 

This is my evening design for creamy eyes. I have made the eyes much more heavy and smokey which is how most people wear their makeup in the evening. I have finished this off with purpley/black lip, just like the colour of a bruise, following my brands human colours theme.