Unit Introduction

In our lesson, we talked about the brief, breaking it down to understand it. This helped me as I understand what I am expected to do for this unit. In addition to this, I have briefly looked at the list of brands in more detail to help me choose which one to use. I have noted down a few quotes and brief information about the history of each brand to see what one/s is of interest to me. 

• Illamasqua - "With British creativity at our roots and self expression in our hearts our mission is to inspire you to take pride in everything you are an all you aspire to become." Illamasqua, a combination of "illusion" and "masquerade".
• Bobbi Brown - "The secret to beauty is simple: be who you are." Fresh, clean and modern beauty.
• YSL - Yves Saint Laurent Beaute is the makeup, fragrance and skincare signature of the most subversive Parisian couture brand. No compromise. Your own rules. Now.
• Laura Mercier - Known for her speciality of creating the flawless face, Laura Mercier is a world-renowned makeup artist and creator of Laura Mercier Cosmetics, Skincare, Body & Bath and Fragrance. 
• Dior - The house of Christian Dior is not only a modern fashion giant but posses and incredibly rich history and timeless designs. From the very beginning of its days in Paris to its gradual and steady expansion globally, this label has never stopped whisking people away with its innovative approach to fashion and magical collections.
• Revlon - In 1932, brothers Charles and Joseph Revson, along with chemist CR Lachman, would change the beauty industry forever. Revlon began with a single product: revolutionary nail enamel that came in colours other than red. Soon, the colourful, opaque shades were seen on women's fingertips everywhere - including the cover of Vogue. 
• Ellis Faas - Ellis Red is Ellis' signature colour: it is based on the natural colour of blood. That colour is the same in all of us, so therefore it doesn't clash with anyone's skin. 
• Chanel - The cosmetics and perfume wing of the French fashion house began many years ago with a little fragrance called No5. 
• Tom Ford -  Tom Ford is a fashion designer and film director who was the Creative Director of Gucci from 1994-2004. He founded his own Tom Ford fashion label in 2004.
• Shiseido - With nearly 140 years of experience, Shiseido creates premium products developed with the most advanced technology and the best of nature. Fusing Japanese spiritual culture with scientific expertise, they offer highly targeted products for all skin types and ages.
• Charlotte Tilbury - "I love creating new formulas and discovering new beauty products so I'm thrilled to now be pouring all of my secrets and passion into my own range".
• NARS- Francois NARS, launched NARS cosmetics with 12 iconic lipsticks in 1994, inspires self expression and imaginative artistry through an unexpected, no-rules philosophy of beauty. 
• Max Factor - In Hollywood's golden age, when it came to makeup only one name was on the lips of the stars, Mr Max Factor, a visionary makeup artist, wig maker and inventor. Max Factor was known for creating the signature looks for the eras most famous icons. "You are not born glamorous. Glamour is created".
• Lancôme - For more than 80 years Lancôme, the worlds leading luxury beauty brand, has epitomised beauty and glamour with a quintessential French touch. The brand continues to strengthen its reputation as a makeup authority and skincare innovator, not merely keeping pace but surpassing expectations by continually taking science and creativity to new levels. 
• M.A.C - M.AC was established in Toronto when makeup artist and photographer, Frank Toskan and beauty salon owner, Frank Angelo brainstormed a makeup line. Frustrated because of the lack of colours that would shoot well with photography; their aim was to develop a makeup line that would fulfil their professional needs. The two entrepreneurs cooked up the cosmetics in their kitchen and sold them from the hair salon. 
• Givenchy - Givenchy is a luxury French brand of haute couture clothing, accessories, perfumes and cosmetics. The house of Givenchy wad founded in 1952 by designer Hubert de Givenchy.

Information from:

http://www.theguardian.com/fashion/fashion-blog/2011/nov/28/brief-history-of-illamasqua

http://www.illamasqua.com/about-us/

http://www.bobbibrown.co.uk/about-bobbi

http://www.loreal.com/brand/l%E2%80%99or%C3%A9al-luxe/yves-saint-laurent-beaut%C3%A9

https://www.lauramercier.com/lauras-artistry/

http://www.fashionintime.org/history-of-dior/

http://www.revlon.com/behind-the-color/legacy

http://www.ellisfaas.com/collection/ellis-red/

http://www.theguardian.com/fashion/fashion-blog/2012/feb/20/brief-history-of-chanel

http://www.biography.com/people/tom-ford-5936

http://www.johnlewis.com/brand/shiseido/_/N-1z13zy3

http://www.charlottetilbury.com/us/about-me/

http://www.narscosmetics.com/USA/francois-nars.html

https://maxfactor.co.uk/heritage/the-max-factor-story

http://www.maccosmetics.jobs/mac/our-history.html

https://en.wikipedia.org/wiki/Givenchy